O bag is a dynamic and avant-garde brand. It was founded and built on the success of its eponymous modular and totally customisable bags made in compound thermolastic, an innovative ultra-lightweight material that has turned O bag products into true cult items. O bag has been on the market for over 10 years, recognised as the leading brand for customisation. O bag is a brand with its roots in design, established today as a 'fashion' brand. It’s loved across the board by all generations, who appreciate the opportunity to create and express their own style. "Make it yours"