Published on 31/07
O bag for Pink is Good
O bag joins the Fondazione Umberto Veronesi to support the Pink is Good charity. This is a major project whose aim is the prevention of breast cancer and the spread of information about the battle to cure it. In 2018 the item produced in the iconic pink colour was a super-soft eco fur keyring-charm, the perfect addition to a bag and a handy key holder thanks to the carabiner which allows easy attachment to handles or clips. A veritable cult for the winter season, eco fur is also a must-have material for O bag, which has embraced an eco-friendly vision for years, shifting away from real fur and towards more environmental options. O bag actively contributes to Pink is Good by undertaking to donate all proceeds from the sale of the keyring-charm. It’s a major commitment and a concrete support for the research and the study bursaries funded annually by the Fondazione Umberto Veronesi.